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When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven […]
How to entice your board into the social media waters
Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on […]
4 reasons why cross-posting is a bad idea
We live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because we can automate something, doesn’t mean it’s a good idea to do so. Especially if those tasks require tact. For example, scheduling an update on Facebook to go live at an optimal time doesn’t require tact. But […]
Exploring how to strengthen tools to engage citizens
By BC Gov Photos on Flickr Gathering at MIT seeks to inspire & enable community action It’s been a crazy month of travel, with my giving talks at the Women’s funding Network Summit and the California State PTA convention in LA, a Google conference on Internet freedom in D.C., and now I’m in Boston for […]
7 ways to create a fiercely loyal nonprofit community
Photo by laubarnes on Flickr Guest post by Sarah Robinson Fierce Loyalty The strategies and approaches for community building are changing. And gaining fierce loyalty from your community is becoming increasingly difficult. There is just so much out there competing for the attention and heart of your members that doing things the same way you’ve […]
