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Upwell, a pilot project focused on ocean conservation, discovered how to implement the practice of ‘big listening’ to inform and measure campaigns. Read up on six ways big listening can help your organization stay on top of conversations.
Monitoring
How to use Twitter to monitor your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.
This is part of our ongoing series on how organizations can get the most out of Twitter. Please see below for other installments in this series.
Best Twitter dashboards for nonprofits
As Twitter becomes part of your routine — and especially if you manage multiple accounts — it’s easy to feel as if you’re floundering in the incessant flood of information. But a good Twitter dashboard (sometimes called an application or client) gives you access to your accounts in one place and can help you stay afloat by making it easier to monitor, plan and track updates and conversations.
Find the influencers who matter most to you
There’s a lot of discussion these days around influencers. With the proliferation of social media, it’s no longer just about generating the conversations online, but now it’s also about who’s talking about you and what they’re saying. It can be helpful to keep tabs on those influencers so that you can engage with them, as well as get feedback on your work.
How to build & manage a monitoring dashboard
Last year a study of the 200 largest U.S. nonprofits and found that they’re using social media at a faster clip than the business community or academia for the third year in a row. Some 8 percent more charities are monitoring social media over the previous year’s figures. (See the 10-page findings from UMass Dartmouth — PDF.)
