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Download John Haydon’s Nonproft Marketing Personas Workbook for free through Socialbrite and learn how to create more effective call-to-actions with personas.
Nonprofits
How to build awareness for your campaign
One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience.
Attracting young people to your nonprofit
DoSomething.org’s recent index is giving us some insight into encouraging young people to get involved with volunteerism. Find out how your organization can effectively use a variety of social platforms to incentivize youth.
6 things nonprofits should know about Facebook ads
If you’re looking at investing scarce marketing dollars into Facebook advertising, read up to learn the ins and outs of ad types, plus gain a bit of insight as to how to make your ads more effective.
How to successfully harness your email list for your cause
Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing. Susannah Vila shares her tips and tricks for harnessing the power of your email list for your cause.
