(925) 413-3870
M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from July to December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America.
Nonprofits
How to encourage a knowledge sharing culture
Social media cannot thrive in silos. What is happening online affects the entire organization, not just the marketing department, or the development team, or top management. And while social media use has penetrated the nonprofit sector in a meaningful way, reports and activities are usually not shared throughout the organization. The result is a lack of organizational buy-in, misunderstanding of the benefit of digital engagement, missed opportunities, and role confusion.
7 ways to create a fiercely loyal nonprofit community
Photo by laubarnes on Flickr Guest post by Sarah Robinson Fierce Loyalty The strategies and approaches for community building are changing. And gaining fierce loyalty from your community is becoming increasingly difficult. There is just so much out there competing for the attention and heart of your members that doing things the same way you’ve […]
An engaging, uplifting nonprofit promo video
Code for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example.
Sort out your team’s social media roles
Free Nonprofit Social Media Policy Workbook helps you define a policy, roles & messaging Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, educators. Last month I sat on a panel at SXSW Interactive with three fellow nonprofit community managers to discuss boundaries in online community management. Organizations and community managers are grappling […]
