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‘The Dragonfly Effect,” a new book by Jennifer Aaker and Andy Smith, offers a roadmap for nonprofits and individuals interested in discovering “quick, effective and powerful ways to use social media to drive social change,” as the book’s subtitle promises. Part narrative — with an assortment of rich, compelling stories — and part instructional, The […]
philanthropy
Hey nonprofits, what’s better than a BIG donor?
Answer: Me! Yep, I’d love to volunteer for your nonprofit for free. Who am I? My name is David Spark, founder of Spark Media Solutions, a custom publishing/social media firm. So many companies and organizations want to be seen as leading voices in their field, but they try to do it with marketing, branding, and […]
Twitter as a force for social good
Most nonprofits and cause organizations look at Twitter as a key ingredient of their social media strategy. But Twitter offers a number of other opportunities for collaboration to advance the social good — many of which you may not know about.
Baking cause into your company
Everyone Can Be A Social Entrepreneur – Dublin Web Summit 4 View more presentations from Sloane Berrent. Last week I had the privilege of going to Ireland for three separate reasons. First, one of my clients, ezetop, is located there. I conducted a day and a half workshop with their online communications and marketing team on a wide […]
Relationships, race and making a ruckus
Hollyhock, Cortes Island, at Web of Change (photo by kgott) Inside report from Web of Change 2010 Guest post by Jocelyn Harmon Care2 Two weeks ago I had the incredible opportunity to travel to beautiful Cortes Island, British Columbia, for the epic adventure that is Web of Change. This annual conference, now in its […]
