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I’ve been chatting with Will Coley lately about nonprofits that violate Facebook’s Terms of Service, sometimes knowingly, by using a Profile to market their cause rather than a Page. Using a Facebook Profile to market your nonprofit on Facebook is not smart, for at least three reasons: You have no way of knowing what people […]
Nonprofit resources
10 ways nonprofits can get more out of Facebook
This week I conducted a free webinar for CharityHowTo with my good friend Kurt Steiner. More than 1,300 people registered and about 700 people showed up. Over 85 percent of the nonprofits that attended were already using Facebook, but more than 75 percent considered their knowledge level beginner or intermediate. Together we spent over an […]
Philanthroper: The Groupon of crowdsourced social giving
Guest post by Alex Wilhelm The Next Web Philanthroper, a Chicago startup that is focusing on improving the world of charity, is a wonderful mixture of Groupon, Woot, and the spirit of giving. Every day Philanthroper works with one charity, and spurs as many people as it can to give a single dollar to that group. However, […]
Understanding the return on fundraising events
Memorabilia at a silent auction fundraising event. Live events offer the chance to create & maintain relationships Guest post by Lindsey J. Rosenthal, MTA Events For Good From time to time, executives of nonprofits and cause organizations wrestle with the question of whether putting on a fundraising event is worth the commitment of precious time […]
10 paid social media monitoring services for nonprofits
Search engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor.
