Image by frbird for Big Stock A step-by-step guide to using YouTube’s Video Editor feature This is part of an ongoing series of guests posts from content partner Movements.org. Target audience: Nonprofits, foundations, NGOs, cause organizations, social enterprises, brands, businesses, video producers, Web publishers. Guest post by Brannon Cullum Movements.org By now, most nonprofits understand […]
Making media
How to effectively use calls to action in nonprofit videos
Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
Techniques to add dazzle to your advocacy video
Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message. Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video […]
How to make cause marketing video that doesn’t suck
10 tips you need to know before picking up that camera Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals. Guest post by Steve Stockman Writer/director/producer, Custom Productions, Inc. Videos are made out of passion you have for your cause — the people you are helping, the […]
Storytelling 2.0: Why nonprofits need to tell stories
Nonprofits have astonishing stories to tell — about the constituents you serve, about your mission, about your organization. But too often nonprofits don’t know how to convey those stories effectively. At the Social Media for Nonprofits conference in Los Angeles on Monday, I gave a half-hour talk on “Storytelling 2.0: Harnessing video and commkunity to […]