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Turn data into knowledge through powerful, insightful measurement and analytics tools. Here are three simple tips and resources that nonprofits can put to work to continue listening, monitoring and implementing.
Metrics
How DoSomething uses data to change the world
Sometimes impact can be achieved without money, an adult or a car This post was written by Beth Kanter, co-author of the new book Measuring the Networked Nonprofit: Using Data to Change the World. She and co-author KD Paine appear at TechSoup headquarters, 525 Brannan St., Suite 300 in San Francisco on Wednesday from noon to […]
5 Google Analytics stats you should be tracking
If you want your website to increase the number of email subscribers and new donors on your website, you first have to know what’s currently working (or not) on your website. The best tool for the job is Google Analytics. Here are five important stats to measure with Google Analytics.
Metrics: Go beyond counting likes and followers
Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.
In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected.
Measure social media traffic with Google Analytics
Set up segments to determine who’s sending visitors your way You know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right? The video above will show you how to measure traffic from supporters using social […]
