(925) 413-3870
Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful.
Metrics
How to set up a metrics program
Over the past two years, I’ve been spending an increasing amount of my time helping nonprofit and business clients set up metrics programs.
For mid-size and large organizations, their social media teams often work with outside vendors that help take the pulse of their communities and help inform their decision-making. (Here’s a list of our top 10 paid social media monitoring services for nonprofits and top 20 social media monitoring vendors for business.)
To create a metrics program, first identify your goals
Deciding how to measure your social media efforts can be a challenging undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?
6 ways to tell your stories with data
Data is the new black. These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. And for good reason. Data is so much more than a stack of numbers or a server filled with client outputs. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on.
First steps in measuring impact for your nonprofit
The first step in starting to measure your impact is to identify the major outcomes that you want to examine. To be successful you’ll need full management support and a dedicated key project lead for your team. This person will take the helm on laying out tasks in a sequence, informing other staff of their roles and assignments, and providing assistance to people as they complete their parts of the evaluation.
