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Metrics need to be tied to your organization’s business goals Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. This is part of Socialbrite’s series Guide to social media metrics. In this series: • Getting started with social media metrics •
Metrics
Getting started with social media metrics
How to measure the impact of your online and social media programs Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. In this series: • How to measure your nonprofit’s social media success • 14 free tools to measure your social influence • Guide to social media metrics (main page) Mention metrics […]
How to measure Facebook Page fan growth and engagement
Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook. Questions you can answer with Facebook Insights: How fast is my fan base growing? Where and when are the growth […]
Actionable analytics for your social media efforts
How to keep data collection from being an onerous task Lately I’ve been obsessed with the idea of SpreadSheet Aerobics, an actionable social media measurement strategy that is fit and trim and light on its feet. When I coach nonprofits on tactics and talk about measurement, their facial expressions change from happy to annoyed. […]
Klout: Measure your Twitter influence
Guest post by Sarah Worsham Sazbean Klout is a measurement tool that gives an idea of your social web influence with Twitter. Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread […]
