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Your organization created a Facebook Page a few months ago. You’ve employed a few creative strategies to build up connections on your Page, increase engagement and have even used it to promote a fundraising event. But you know that for the most part, you’ve been winging it. And you know that if you had better […]
Metrics
How to use Facebook Insights
Measuring your organization’s level of engagement on Facebook As part of the Facebook webinars I conduct for Charityhowto.com, I’ve created a series of video tutorials for participants. But even if you’re not taking part in the webinar series, you can watch the screencast above to gain a better understanding of Facebook Insights and how you […]
11 stats you need to measure on your Facebook Page
How to take advantage of Facebook’s Insights feature This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on Twitter. Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark. Before we begin, if you […]
6 simple stats you need to measure on Twitter
This is day 4 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on your blog. Today we’ll be gathering some stats on where you’re at on Twitter. In two weeks we’ll discuss how to analyze your network more deeply to build specific strategies. For now, […]
9 critical stats to measure on your blog
The best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?” We’d all like to think that our efforts to make friendly connections on Twitter and Facebook are bringing us more visitors, subscribers and […]
