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Build your fan base with a more interactive website The purpose of your website is to encourage people to take action. Period. The actions may vary – like joining an e-mail list or donating money – but regardless of the specifics, your website’s value consists of the end actions it elicits. Two critical areas of […]
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4 QR code tools that will make you love QR codes
Promote a contest, URL, etc. with Kaywa, Scan & more Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, educators, technologists, Web publishers. Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes. When someone scans the QR code on their friend’s T-shirt, they […]
5 powerful ways to improve your website’s SEO
There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness: You’re reaching people who weren’t looking for you. Here’s why SEO is an absolute must for your nonprofit.
15 ways to optimize your website’s landing pages
In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
7 image editing tools to create top-rate visual content
Images are one of the best ways to tell your story, simply because they convey emotional and unconscious elements of your story that words often cannot.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. You need the ability to do several things with an image:
This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing.
