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Socialbrite has not yet switched over to the new Timeline — but we will by Friday! It’s time to leap into action — the switchover happens Friday Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers, educators, journalists, general public. Editor’s note: Facebook is switching over all nonprofit and business pages […]
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5 steps to set up your measurement program
Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful.
How to clean up your Facebook Timeline
If you have a Facebook page (rather than a simple profile), you should be preparing for the switchover to Facebook Timeline, which is coming to all pages on March 30.
Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath.
Causes reinvents itself as a campaign center
Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website.
5 advocacy lessons from the Kony 2012 video
Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the […]
