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Over the past week, Beth Kanter and I have been busy converting her Facebook page over to the new Timeline format.
Two things I love about Beth:
• She’s not afraid to experiment (that’s probably a huge understatement).
sharing center
Two mobile resources in words and pictures
Last week saw me start out at Mobile World Congress in Barcelona and finish up at an event focusing on the use of text messaging in the nonprofit sector in London.
It was a busy week but two new resources were the end result.
11 ways Facebook Timeline changes your content strategy
The new Facebook page Timeline layout changes the way your organization needs to think about content.
Previously, a Facebook Page content strategy was primarily focused on two things:
Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind.
The difference between posting as a brand and posting as a person on Facebook
When you first log into Facebook, you’re automatically logged in as your profile (you, a person).
On the page (with Posting Preferences selected) – When you go to your page’s admin panel and click on “Your Settings,” you’ll see an option you can select called “Posting Preferences.” Checking this box allows you to post and comment on your page as the page identity even if you are logged in as a profile (see below).
Facebook Welcome Pages are dead — say hello to Timeline
We’ll help you transition to Timeline, coming (like it or not) on March 30 Target audience: Everyone. Facebook made the stunning announcement this week that, as of March 30, all nonprofits or businesses will no longer have a Welcome Page (if you had one). Instead, everyone who visits your page will see the new Timeline […]
