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Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths by using Vine and Instagram could mean the difference between getting them involved in your cause for years to come — or not at all.
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5 nonprofits using Instagram video to promote campaigns
Since Instagram launched its new video service in June, users have shared 5 million videos on the network. Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new 15-second video feature to tell their stories in a new way. We’ve collected some of the best here.
4 Facebook metrics your nonprofit shouldn’t overlook
Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity.
Twtrland: Find your nonprofit’s top influencers
Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
SEO 101: 10 ways to make your site more findable
If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers.
