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As your number of followers increase, you occasionally have to embark on a serious cleaning session to ensure that quantity isn’t totally overpowering quality. Keep your Twitter account healthy by keeping it pruned. Here is a run down of a few tools that can help make the process a bit easier.
Tools
Facebook Groups: An effective, overlooked tool
Afriend recently asked me: “What are you excited about now in Facebook?” Without hesitation, I replied, “Facebook Groups.” Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is where the real community engagement is happening now.
How to create a Twitter background
With about 150 million active Twitter users making their impact 140 characters at a time, you need to find a way to stand out from the crowd. Before people will read your tweets (for your nonprofit, organization or yourself), they’ll form a first impression.
What time of day should you post to your Facebook page?
I’ve been recommending PostPlanner to many of my clients (and friends) for months now. If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page
They recently added a feature that allows you to quickly see what time of day is best for you to update your page.
Metrics: Go beyond counting likes and followers
Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.
In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected.
