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At Net Tuesday last month and the recent gathering of social change organizations at Chronicle Books, both in San Francisco, participants heard from Jacob Colker, co-founder and CEO of The Extraordinaries about their ambitious effort to kick-start a “micro-volunteering” movement of people who help worthwhile causes in their spare time through the use of their […]
Tools
YouTube amps up its Call To Action feature
Your organization has included YouTube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers or sign a petition (regular users can link only to other YouTube videos). I wrote about […]
Scale vs. ownership: A conflict in the making?
A guest post by Kelly Sponberg, project manager at RANET “For about a decade now I have been fortunate enough to work on a small and niche-focused program called RANET (Radio And Internet for the Communication of Hydro-Meteorological Information for Rural Development). The program has a simply stated goal to make meteorological forecasts, warnings, and […]
What are fundraising widgets and how can non-profits use them?
Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
Tweet for a cure to end SMA
The Gwendolyn Strong Foundation is among the new breed of foundations making creative use of social media. Founder Bill Strong, whose 22-month-old daughter, Gwendolyn, has a terminal, degenerative disease called Spinal Muscular Atrophy. Bill writes in to tell us: “SMA is the leading genetic killer of children, yet almost completely unheard of. There is currently […]
