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There is an inherent tension between strategy and tactical implementation of using social media to support a campaign’s objectives or nonprofit’s mission, whether the goal is fundraising, marketing, or taking action. Those who are just beginning to incorporate social media into their strategic thinking struggle with: “How do we get to know and understand how […]
Tools
Mobile solutions getting more mature
It’s incredible to think that exactly four years ago I was gearing up to write the early FrontlineSMS prototype. Although a lot was undecided, a central pillar of my early thinking was that a “platform approach” would be the most flexible and appropriate, and that it would be wrong and restrictive of me to try […]
Witness puts tools for empowerment online
This post originally appeared Jan. 31, 2006, at Socialmedia.biz: Over the past couple of months, I’ve been having discussions with the good folks at Witness.org about how Witness and Ourmedia could work together. Witness has announced an ambitious plan to build a set of publishing tools that would let those in repressive or abusive conditions […]
Amazee: a platform for social activism
Amazee from JD Lasica on Vimeo. Dania Gerhardt, co-founder and chief of finance and operations for Amazee.com, discusses “the world’s first social collaboration platform.” Her company, based in Zurich, Switzerland, launched in September 2007 and the platform went public in May 2008. Amazee is a platform for social activism and enabling groups and movements to […]
Chipping away at the SMS literacy barrier
With all the excitement surrounding Monday’s launch of FrontlineForms, we almost forgot the other improvements we’ve made to the FrontlineSMS software. As well as support for IntelliSMS – another Clickatell-style online aggregator – we finally got round to adding Unicode support which, to the non-technical, means you can now send and receive messages in foreign […]
