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HootSuite, a tool that allows you to manage multiple social media accounts onTwitter, Facebook and LinkedIn, has recently beefed up its reporting module. Its enhancements help you do the following: Track mentions on Twitter Measure Twitter follower growth Analyze Facebook “likes” and demographics Overlay social media stats and website visits from Google Look even smarter […]
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How to customize your Feedburner emails
Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better job of delivering updates to subscribers, I have stuck with the tried and true.
How to improve your nonprofit’s ranking on Google
Image by Greenpeace Finland (CC BY on Flickr) Help your supporters find their way to your organization’s key pages in the Web forest Guest post by Matt Metten The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo! or Bing. This might seem […]
Highlights of Facebook’s major upgrade to Pages
On Thursday Facebook launched a completely new version of Pages, to help you “manage communication, express yourself, and increase engagement.” There are three significant changes to Facebook Pages, in addition to several minor changes: Log in as Page or Profile – You can now toggle between being logged in as a Profile or logged in […]
15 ways to enhance your Facebook influence
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Tools & tactics to build authority as a nonprofit advocate Target audience: Professionals at nonprofits, NGOs, government agencies; educators, Web publishers, individuals. Second of two parts. Also see: • How nonprofits can take charge of Facebook’s news feeds Most people use Facebook for personal […]
