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You’ve spent months building up your Facebook Page followers and engaging with them. But did you know about the little-known feature within your Facebook Page that gives you the ability to target wall updates to a specific group of connections? Here are some examples of why you may want to do this: You want to […]
Tutorials
How to claim your nonprofit’s Facebook Places Page
If you’re interested in using Facebook Places to engage with your local constituents, you need to first claim your Facebook Places Page. (Didn’t know you had one, did you?) The benefit of claiming your Facebook Places Page is having the ability to publish content to those who have checked into your Place, which Facebook recently […]
How your nonprofit can use Facebook Places
Facebook Places can create more awareness for your organization You may have heard that Facebook released a location-based tagging feature a couple of weeks ago called Places that works similarly to Foursquare or Gowalla. The basic idea is that Facebook users can share when and where they hang out with their Facebook friends (and sometimes the […]
How to get a Wikipedia page for your nonprofit
Guest post by Manny Hernandez Diabetes Hands Foundation After more than three years, the Diabetes Hands Foundation finally has a Wikipedia page. But it was a long, painful journey. Because I couldn’t find much when I Googled “Wikipedia nonprofits,” I decided to share the lessons we learned so that you can begin on the […]
Actionable analytics for your social media efforts
How to keep data collection from being an onerous task Lately I’ve been obsessed with the idea of SpreadSheet Aerobics, an actionable social media measurement strategy that is fit and trim and light on its feet. When I coach nonprofits on tactics and talk about measurement, their facial expressions change from happy to annoyed. […]
