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Target audience: Cause organizations, nonprofits, educators, NGOs, journalists, general public. This is part of our ongoing series designed to help nonprofits and other organizations learn how to use and create media. Here’s a 4-minute video with Jessica Kizorek of Two Parrot Productions, a video production company that works with nonprofits and the foundations that support […]
Tutorials
How to use Facebook Insights
Measuring your organization’s level of engagement on Facebook As part of the Facebook webinars I conduct for Charityhowto.com, I’ve created a series of video tutorials for participants. But even if you’re not taking part in the webinar series, you can watch the screencast above to gain a better understanding of Facebook Insights and how you […]
The difference between WordPress Posts and Pages
When you launch a hosted WordPress blog for your nonprofit, one of the first questions you might have is the difference between Pages and Posts. When would you use one over the other, and why? The biggest difference between Posts and Pages is this: Posts are social media instruments. Pages aren’t. The WordPress Post is […]
How to create a custom Facebook Page url
During the TechSoup webinar on Facebook last week, one question that came up was about creating a custom url for your Facebook Page. There are three reasons to create a custom url for your Facebook Page: 1. It’s easy for supporters to remember. 2. Creating the custom url prevents someone else from registering it. And […]
The differences between Facebook Pages and Groups
The ultimate cheat sheet for nonprofits You may be curious how Facebook Groups can complement the work you’re doing with your Page. Or, you may have a Group and want to move your fans over to your Facebook Page. Or, you mistakenly created a Facebook Profile for your organization and now realize that you should […]
