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One of the first assignments in our series on optimizing your blog for social media is to take the pulse of your blog using Google Analytics. How much traffic are you getting from search? From referring traffic? What pages are people viewing the most? Knowing this data will enable you to set specific and achievable […]
Tutorials
How to embed interactive links in your YouTube videos
If you publish a lot of YouTube videos on specific topics, this screencast will be very useful. With annotated links, you can edit your videos and add text links that will link to: Other videos on YouTube Playlists on YouTube YouTube Channels Searches on YouTube Groups on YouTube Any external link (only available to folks […]
How Google’s real-time search impacts your nonprofit
During the Philanthropy.com chat earlier this week on using Twitter for building community, Tim Hite asked, “This week Google will start searching Twitter for real-time search results. How will that impact the way nonprofits should use Twitter?” For those who don’t know, the live search means when you now search Google, you’ll see scrolling updates from […]
Social media experiment at Ocean Conservancy
Flickr Photo by PCSO900 Using Facebook to raise awareness about the International Coast Cleanup A few weeks ago I had the pleasure of speaking with Vikki Spruill, president and CEO of the Ocean Conservancy, and members of her communications team, Laura Burton Capps and Dove Coggeshall, about their recent experiments and learning on Facebook. (The organization […]
Using hashtags to enhance community
On Tuesday I’ll be leading an online session for Philanthopy.com about building communities on Twitter (follow @Philanthropy for details). Communities do not just happen. And they certainly don’t happen overnight. You have to have something important to talk about. And you have to be prepared to consistently connect people together over a period of months. But […]
