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For the annual conference of the Online News Association this weekend, I’ve pulled together two new printable handouts: 8 ways to use social media in the newsroom, available at http://bit.ly/social-flyer, and 6 Twitter tools for journalists (PDF — and see the accompanying post). I’m speaking on the aptly named Social Media Mania panel on Saturday. […]
Tutorials
How to get more followers on Twitter
If you’re using Twitter for your organization or business, at some point you’ll want to increase the number of folks following you on Twitter. I know what some of you are thinking. “It isn’t about the number of followers you have!” That’s true — to a point. 3 reasons why getting more followers is good business […]
How to add a Facebook Page Fanbox to your site
These easy-to-create widgets are a breeze to customize The Facebook Page Fanbox is a social widget that converts casual website visitors into fans of your Facebook Page. The Fanbox does this with three key features: • Streams content from your Facebook Page onto your website. • Displays your current fans. • Enables visitors to “become […]
How to design a valid research survey
Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the […]
How nonprofits can use Twitter hashtags
Photo by Mansikka Tips on how to facilitate conversation around a tag What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The hashtags site, a centralized directory […]
