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I‘ve been bloging since May 2001. I don’t remember when I set up my first FeedBurner account, but it was probably not long after it opened in February 2004 — and well before Google bought it. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters and other web-based content publishers.
Social media
How YMCA Chicago transforms staff into digital content rock stars
The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts.
4 kinds of online personas your nonprofit needs to deal with
Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas.
Slap Cancer: 5 lessons from a successful cause campaign
I‘ve seen my share of fundraising campaigns over the years, but one of the most impressive has to be the campaign put on by Brianna Haag and her team of volunteers for the Leukemia & Lymphoma Society.
4 successful strategies for engaging interviews
Video is a powerful tool in the nonprofit world, as it gives donors, staff and volunteers an opportunity to see and feel first hand the impact of their support. In our latest video, Deborah’s Place, our focus in on one woman’s journey out of homelessness, yet we subtly interweave information about Deborah’s Place’s programs and services throughout the film.
