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I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.
Strategy
How to create a Google Plus business page
Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Last week Google released their business profile page, which includes many of the features that Google Plus profiles have. Creating a Google Plus page for your nonprofit or brand can increase the visibility of your organization. Once you have a page, […]
What Facebook’s hybrid News Feed means for engagement
5 tips to help you take advantage of Facebook’s twin feeds Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, Web publishers, individuals. Facebook’s enhanced News Feed and Ticker has changed the engagement game for Facebook Page admins. And those who know the rules of the game will be able to get […]
The role of personal branding for nonprofit professionals
Image by kikkerdirk for Big Stock Why sharing your core beliefs matters to your organization Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, Web publishers, bloggers, individuals. By Tamara Schweitzer Socialbrite staff Last week I attended the Social Venture Network‘s fall conference in Philadelphia, which is always an inspiring gathering of innovative business leaders […]
How to make co-marketing work for your nonprofit
Photo by hjalmeida for Big Stock Three simple steps to establish a successful partnership & boost your organization’s profile Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, marketing professionals. Guest post by Amanda DiSilvestro Content Writer, Resource Nation The phrase “two heads are better than one” is becoming more and more popular as […]
