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Whenever I find myself in front of a group of students, or young people aspiring to work in development, I’m usually asked to share one piece of advice with them. I usually go with this: Get out there while you can and understand the context of the people you aspire to help. As you get […]
Strategy
4 tools to help build your social community
Image by orangebrompton on Flickr Strike right balance between scheduled updates & direct interaction Target audience: Nonprofits, cause organizations, community managers, educators, NGOs, Web publishers, bloggers. When trying to build an online community, I’ve found that one of the most important things to do is to participate consistently in your preferred channels. And not just […]
How to collect email subscribers on your Facebook Page
Caution: There’s more to it than adding a sign-up form Target audience: Nonprofits, NGOs, cause organizations, marketing professionals, businesses, brands. From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook […]
4 ways to get more from your top content
A screenshot from Google Analytics. Tips for extending the life of your most popular blog posts One way to be smart about using a blog for your nonprofit is to get more from your top-viewed posts. You can find these in a Google Analytics report called “Top Content By Title.” The questions you need […]
6 ways to integrate your nonprofit email list with social media
Growing an email list and a Facebook fan base for your nonprofit can sometimes feel overwhelming. Sometimes you wish you had only one channel to grow and manage. To help make things easier, following are six ways you can integrate your nonprofit email list with social media. Include follow and fan links in your email […]
