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What exactly are WordPress tags and categories? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for SEO? What’s the Difference Between WordPress Tags And Categories? Categories are like the aisles in a grocery […]
Strategy
Nonprofit Case Study: Periscope for Nonprofits
As a follow-up to my Periscope for Nonprofits Quick Guide, I wanted to focus on real Nonprofit Periscopers, and how they’re using this new tool for social good. Today, I’m featuring Jennifer Tislerics, the Special Events & Partnerships Coordinator for Gift of Life Michigan. Gift of Life Michigan coordinates organ and tissue donations from deceased donors for […]
Periscope for Nonprofits: A Quick Guide & Review
Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as […]
5 Communications Lessons Learned Working at an Anti-Poverty Nonprofit
This post was originally published in the Huffington Post. Photo courtesy of Trickle Up. By: Caroline Avakian The United Nations Millennium Development Goals (MDGs) are the world’s targets for addressing extreme poverty in its many dimensions. The MDGs target date expires this year, and as we collaboratively build out new goals for the next 15 years, […]
Three simple ways to dramatically increase website traffic from Facebook
Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from […]
