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One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience.
Strategy
How to use your Facebook page to build your nonprofit’s email list
Looking to build your nonprofit’s email list? Use your Facebook Page to share your value proposition and point people to your email opt-in form.
A messaging calendar is not a content calendar
What’s a messaging calendar, a planning calendar and a content calendar? We explain the difference and why it’s important to your nonprofit’s success.
8 questions every social media strategy needs to answer
Your social media strategy is only as smart as the questions it answers. Here are eight we recently worked through with a nonprofit client.
8 ways to get more from your nonprofit’s email marketing strategy
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in several critical areas, which we’ll outline here.
