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Social media used to be all about assumptions: Who is online, what they are doing, how much they love you, whether or not your content resonates. When nonprofits and companies began rapidly adopting social media in the late 2000s, activities were based on assumptions and experimental ideas. Fast forward five years, and we now have at our disposal some solid measurement and data collection software systems, research studies, case studies, demographic data and a relatively savvy social media user base. The problem? We’re still working from hunches and assumptions.
Strategy
How to use Facebook to pump up your nonprofit’s events
Start with Facebook Events — but don’t stop there! Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, organizations with a Facebook Page. If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you’re probably not integrating other marketing channels like […]
How YMCA Chicago transforms staff into digital content rock stars
The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts.
4 kinds of online personas your nonprofit needs to deal with
Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas.
How to partner and form coalitions to grow impact
Image by Paha_L on BigStockPhoto.com 10 easy steps to help you on your collaboration journey Guest post by Susannah Vila Movements.org To achieve scale and grow impact for your cause, it sometimes make sense to collaborate with other social good organizations. Creating partnerships — and possibly building a coalition — is likely to increase the […]
