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Refugees revitalizing African communities from JD Lasica on Vimeo. One of the most impressive people I met at the recent Social Capital Markets conference in San Francisco was Kjersten Erickson, executive director of Forge, who founded the international NGO six years ago when she was a junior at Stanford University. Forge works with refugees and […]
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How to design a valid research survey
Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the […]
Open source’s growing influence
Guest post by Renee Blodgett CEO, Magic Sauce Media At this week’s AlwaysOn Stanford Summit, the open source video company Kaltura organized and participated in a SaaS Goes Open Source panel (SaaS as in Software as a Service). In this video interview, Kaltura CEO Ron Yekutiel says open source is disruptive but on the rise, […]
Clay Shirky: How social media can make history
Here’s my friend, NYU prof Clay Shirky, giving a 15-minute TED talk on how social media is changing our media and cultural landscape. Specifically, Clay focuses on how the amateurization of media through Twitter, Facebook and text messaging helps citizens in repressive regimes to report on what’s happening, bypassing censors unless the government shuts off […]
How to get the most out of cause marketing
Scott Henderson (photo by Ms. Jen) I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if […]
