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Today, software makes editing digital footage faster, easier and much more affordable, and puts it within reach of anyone with a personal computer. Even better, digital video editing is “nonlinear,” which means you can access the scenes you want to edit directly. This helps speed up the process, especially for a short, Internet-ready video for which you just need to trim off the ends and add a title screen or two. Here are seven top video editing tools for your organization.
Video
What to consider when investing in video
Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach.
How YMCA Chicago transforms staff into digital content rock stars
The YMCA is a great example of a nonprofit that understands the importance of having a comprehensive digital content strategy. Steve Heye, Digital Content Services Manager of the YMCA of Metro Chicago, explained at a recent NTEN Chicago conference that the YMCA not only trains their staff on how to use social media, but their strategy ensures that staff members understand the impact of their engagement and how to monitor their social media efforts.
4 successful strategies for engaging interviews
Video is a powerful tool in the nonprofit world, as it gives donors, staff and volunteers an opportunity to see and feel first hand the impact of their support. In our latest video, Deborah’s Place, our focus in on one woman’s journey out of homelessness, yet we subtly interweave information about Deborah’s Place’s programs and services throughout the film.
Vidyard: A complement to YouTube
We continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.)
