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When I first started working at WITNESS almost exactly nine years ago, Web video was still in its infancy. YouTube was still a dream and two years from launching and “user-generated content” was three years away from being declared Time magazine’s coveted “Person of the Year” (with the emphasis on the person being “you”).
Video
How to add a subscribe button to a YouTube video
f your nonprofit or social enterprise has a YouTube channel, and you have the occasion to edit videos for your organization, you’ll find this tutorial very useful.
I’ll assume you want to increase the number of people subscribing to your YouTube channel, right?
An engaging, uplifting nonprofit promo video
Code for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example.
Online advocacy video best practices
Every person, cause and business has a story to tell, and a few key video techniques can help bring these stories to life.
Here are a few ways to achieve effective storytelling with video, allowing you to spread awareness and advocate for a cause that deserves greater visibility.
10 secrets to video storytelling success
If there was one buzzword at last week’s Nonprofit Technology Conference, it was storytelling. On Wednesday Debra Askanse wrote about our Future of Storytelling panel. And there were at least two or three other sessions about nonprofit storytelling.
One of the most informative was the session “Sight, Sound, and Motion: Video Storytelling and Using Video for Advanced Messaging” put on by Michael Hoffman and Danny Alpert of See3 Communications, which works with nonprofit clients to create compelling video stories.
