Philosophy

At Socialbrite, our philosophy is simple.

Social media is a means to an end: Getting people to take real-world actions to advance your organization’s mission.

So we advise you to be wary of social media “experts” who recommend that you extend your social media presence beyond your organization’s capacity or advocate campaigns to build up the number of likes on your Facebook page or the number of your Twitter followers as if that’s an end in itself.

It’s not.

We also understand that you know your organization, its team, capacity, short-term goals and long-term objectives better than anyone. So we’re here to help you meet your goals, not to substitute our judgment for yours.

After more than 10 years of work in the sector, we know the social media marketing landscape for nonprofits better than anyone. And we want to share that knowledge and experience with you.

So let’s chat, compare notes and see if our philosophies and working styles mesh. If so, we’d be honored to help you move the needle, make an impact and advance your mission. Please contact us.JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.