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Mobile social marketing works in increasing awareness and moving people to actions. It is also becoming an effective way to engage users and constituents. Throughout our experience with mobile campaigns, we’ve run into the some great campaigns and some failures as well. In our ongoing series of articles and case studies on using mobiles for […]
Activism
Twitter as a tool for activism
There is an inherent tension between strategy and tactical implementation of using social media to support a campaign’s objectives or nonprofit’s mission, whether the goal is fundraising, marketing, or taking action. Those who are just beginning to incorporate social media into their strategic thinking struggle with: “How do we get to know and understand how […]
Advancing social causes on campus
Aden Van Noppen of Brown University discusses a youth initiative and campus engagement strategy, supported by the Acumen Fund, to involve college students in social causes. The initiative is focused on how finance and business can be used as a tool for social impact in fighting poverty and advancing other social causes — and making […]
Witness puts tools for empowerment online
This post originally appeared Jan. 31, 2006, at Socialmedia.biz: Over the past couple of months, I’ve been having discussions with the good folks at Witness.org about how Witness and Ourmedia could work together. Witness has announced an ambitious plan to build a set of publishing tools that would let those in repressive or abusive conditions […]
Activism and the social enterprise
One of the extraordinary things about the Bay Area is the relative ease with which you can bring a large number of bright, passionate, committed people under the same roof. When it’s a bar (and not just a barcamp but the real thing), so much the better. And so it was earlier this evening when […]
