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The best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?” We’d all like to think that our efforts to make friendly connections on Twitter and Facebook are bringing us more visitors, subscribers and […]
analytics
How to install Google Analytics on WordPress and Posterous
One of the first assignments in our series on optimizing your blog for social media is to take the pulse of your blog using Google Analytics. How much traffic are you getting from search? From referring traffic? What pages are people viewing the most? Knowing this data will enable you to set specific and achievable […]
7 tips for measuring your blog’s success
Photo by the TruthAbout The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data […]
