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Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building 1. Search-Building Twitter […]
Content marketing
How content marketing can help your nonprofit
What if your nonprofit’s supporters came looking for you instead of the other way around? You can use content marketing to attract the people and funders whose support you want.
5 simple steps to content marketing success
Nonprofits can use content marketing to attract the people and funders whose support you want. You’re producing content all the time, so put it to good use for your cause.
Content marketing: We’re all media publishers now
Why nonprofits need to tell their stories by creating new content Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public. I‘ve been to dozens of nonprofits’ offices, but there’s a phrase I’ve never heard uttered even once: content marketing. Sounds kind of mysterious, doesn’t it? But when you strip it […]
How to establish thought leadership for your nonprofit
Especially for smaller to medium-sized nonprofits, thought leadership is one of the most effective and least expensive ways an organization can build awareness of their cause, support for their ideas and programs, and influence the communities they need to reach, including decision makers, policy makers and donors.
