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If you’re looking at investing scarce marketing dollars into Facebook advertising, read up to learn the ins and outs of ad types, plus gain a bit of insight as to how to make your ads more effective.
Facebook ads
How to get the best results from Facebook promoted posts
In this video, we’ll explain what you get with Facebook promoted posts — all you’re paying for is an increase in reach. Learn the key to investing your ad dollars wisely.
How to target your donors or email subscribers with Facebook ads
Imagine being able to reach lapsed donors on Facebook, or targeting Facebook page posts for a project funded by that donor segment! Facebook’s new ad feature, called , custom audiences, allows you to find your offline supporters and donors among Facebook users.
How to use Facebook to pump up your nonprofit’s events
Start with Facebook Events — but don’t stop there! Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, organizations with a Facebook Page. If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you’re probably not integrating other marketing channels like […]
How to promote your Facebook page with Facebook ads
Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.
But only if you use Facebook advertising as part of an overall strategy to:
