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Social media for nonprofits
Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.
In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected.
Planned Parenthood had success engaging supporters through its Facebook Page. How a few simple changes can make your Facebook Page more visible & engaging to fans Target audience: Nonprofits, cause organizations, community managers, marketing professionals, NGOs, businesses, brands. What is your nonprofit doing to engage with your Facebook fans? I put that question to attendees […]
Participation is the key for getting value out of your Facebook Pages Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, Web publishers, individuals. I‘ve been digging deep into research about Facebook fan activity lately, in preparation for a few upcoming presentations about social media return on engagement and Facebook engagement. I was […]
This is part of the series 31 Day Challenge To Optimize Your Blog With Social Media. Today we’ll explore how to create an incentive for visitors to your Facebook Page to become fans. This tactic works similarly to offering a free download to email subscribers. Before we get to the technique, though, think about the […]
How to take advantage of Facebook’s Insights feature This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on Twitter. Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark. Before we begin, if you […]
Socialbrite is here to help nonprofits, NGOs, foundations, social enterprises, universities and cause organizations use social media marketing to advance your mission.
