Facebook features

Photos no longer get more reach on Facebook

February 23, 2015 by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of […]

What’s good virality for my Facebook Page?

June 26, 2013 by John Haydon

Wondering what good virality means? Find out what virality measures and why you should be using your own organization’s analytics to set your personal benchmark.

How to embed a Web page in a Facebook custom tab

May 16, 2013 by John Haydon

If you’re looking to create a custom tab for your Facebook Page that has complex features, like a donation page or petition, watch this video for an approach that’s fairly easy.