Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity.
Facebook Insights
Understanding the big changes to Facebook Insights
Facebook has just rolled out a new look to Facebook Insights, including some important changes to its metrics reports. In this 10-minute video we’ll step you through the changes and what they mean for your organization or nonprofit.
Building a loyal Facebook fan base
Trying to build a loyal Facebook fan base for your nonprofit? Check out this chat from Jon Loomer and John Haydon as they discuss the key differences between nonprofits and for-profits when approaching Facebook marketing.
Dive deeper into Facebook Page Insights
Facebook Insights provides critical data about activity around your Page and its updates but there are times when you want more insight (pun intended). Find out how to dive deeper and learn more about page-level and post-level data.
Which Facebook Insights metrics matter to your nonprofit?
Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean.
But you’re also wondering which ones really matter.