Facebook Insights

How nonprofits should be using data

November 17, 2011 by

I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.

12 ways Facebook users can ‘like’ your nonprofit Facebook Page

October 19, 2011 by John Haydon

Ask your friends to like your Page. Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals. Although Facebook has changed what liking a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to […]

Inside the upgrades to Facebook & Delicious

October 14, 2011 by

What you need to know about recent changes to two key social networks Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, Web publishers, bloggers, educators, social media managers, individuals. The social media landscape continually evolves, and it’s hard to keep up with all the changes. Platforms and apps I know and love suddenly have new […]

How to understand Daily Active Users in Facebook Insights

May 6, 2011 by John Haydon

We’ve already looked at seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.” This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding the breakdown of Daily Active […]