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Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from […]
Photos no longer get more reach on Facebook
You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of […]
7 tips for your nonprofit communications plan
Photo by J.D. Lasica How to maximize and follow through on your communications goals Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses. If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on […]
My take on the ALS #IceBucketChallenge
Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube) 3 reasons I’ve decided to embrace this campaign — and why you should, too Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. As you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed […]
8 ways to make social media matter
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Post by Nancy Schwartz Nonprofit Marketing Problem Solver & Coach at Getting Attention.org Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping […]
