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A screenshot from Google Analytics. Tips for extending the life of your most popular blog posts One way to be smart about using a blog for your nonprofit is to get more from your top-viewed posts. You can find these in a Google Analytics report called “Top Content By Title.” The questions you need […]
Google Analytics
29 tips to improve your nonprofit site’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
7 tips for measuring your blog’s success
Photo by the TruthAbout The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data […]
