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When it comes to Facebook metrics, there’s one thing that really matters: People Talking About This. Find out why all other metrics are a means to the end.
increasing Facebook engagement
3 Facebook page tweaks that maximize reach
Looking to increase your Facebook Page reach? Check out three little settings for your Page that can also dramatically your audience base.
The Facebook ladder of engagement
Facebook is relational, not transactional. Part of building that relationship is moving individuals from awareness to action. Check out the Facebook Ladder of Engagement to learn about the steps involved for fans to take action.
