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Facebook is relational, not transactional. Part of building that relationship is moving individuals from awareness to action. Check out the Facebook Ladder of Engagement to learn about the steps involved for fans to take action.
Ladder of engagement
How to make Twitter campaigns more effective
The secret: Moving up the Ladder of Engagement Whole Foods is among those sponsoring a Mother’s Day fundraising campaign on Twitter. Whole Foods is donating a $1 for each retweet of this tweet to support The National Domestic Violence Hotline. I call this type of fundraising campaign the sponsored Tweet approach, where potential donors […]
