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Data is the new black. These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. And for good reason. Data is so much more than a stack of numbers or a server filled with client outputs. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on.
Metrics
How DoSomething engages young people
Make it easy to participate, make it mobile — and don’t forget the fun! One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to “do good stuff offline.” Last fall I moderated a panel at BlogWorld Expo with DoSomething […]
How to understand Daily Active Users in Facebook Insights
We’ve already looked at seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.” This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding the breakdown of Daily Active […]
6 simple stats you need to measure on Twitter
This is day 4 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on your blog. Today we’ll be gathering some stats on where you’re at on Twitter. In two weeks we’ll discuss how to analyze your network more deeply to build specific strategies. For now, […]
How to install Google Analytics on WordPress and Posterous
One of the first assignments in our series on optimizing your blog for social media is to take the pulse of your blog using Google Analytics. How much traffic are you getting from search? From referring traffic? What pages are people viewing the most? Knowing this data will enable you to set specific and achievable […]
