mobile strategy

I attended the Social Media for Nonprofits conference in New York last week, an event series curated by Darian Rodriquez Heyman and Ritu Sharma, to help nonprofits make better use of social media and discover new ways to use social networking platforms to promote their cause. The lineup of speakers was stellar, including Farra Trompeter, VP of communications firm Big Duck, who already put together a great recap of the day that you should definitely check out if you want a quick rundown of the main takeaways. When I was thinking about what I wanted to bring back to Socialbrite readers, one of the standout presentations for me was by Andy Steggles, the chief operating officer of Higher Logic, who spoke about the basics of crafting a mobile strategy.