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Two years or so ago during my time at Stanford University, I was carrying out research on the impact of mobile phones around the world for a conference. I was after specific articles, reports and projects — but it was spread all over the place. I spent so much time I wondered why a ‘one-stop,’ […]
Mobile
Building for mobile at the margins
Fortunately for us, many of the day-to-day technologies that drive large chunks of our online lives quietly tick away in the background, only reminding us of our total dependence on them when something breaks or goes wrong. We take the complex ecosystem which drives much of this for granted. A couple of months ago, I […]
Observations: Mobile applications development
Technology and democracy: both great in theory, a little harder in practice. One of the key challenges is that one successful model doesn’t — by default — work somewhere else. For mobile techies, if we can’t easily ‘transplant’ a solution from one place to another, where does our “figure out what works” mantra leave us? […]
20 tips for mobile advocacy
Mobile social marketing works in increasing awareness and moving people to actions. It is also becoming an effective way to engage users and constituents. Throughout our experience with mobile campaigns, we’ve run into the some great campaigns and some failures as well. In our ongoing series of articles and case studies on using mobiles for […]
Mobile social marketing: How to do it right
Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue? Of course, we think that advocacy organizations should start to pay serious attention to using mobiles in their work. There is […]
