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Image by Yodel Anecdotal on Flickr The world of charitable giving is undergoing its most radical transformation ever. As philanthropy has become democratized through the Internet and social media, Laura Arrillaga-Andreessen offers a timely, clear-eyed and inspiring assessment of the charitable landscape in her new book “Giving 2.0: Transform Your Giving and Our World” (Jossey-Bass). […]
Nonprofits
How to effectively use calls to action in nonprofit videos
Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
Techniques to add dazzle to your advocacy video
Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message. Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video […]
Rally: Raise money for your favorite cause
Target audience: Nonprofits, NGOs, cause organizations, fundraising professionals, social media managers, cause supporters. This is Part 6 of our series on social fundraising. See below for other articles in this series. If you’re a nonprofit looking to raise funds online or an individual looking to support a favorite cause, there’s a new kid on the […]
How DoSomething engages young people
Make it easy to participate, make it mobile — and don’t forget the fun! One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to “do good stuff offline.” Last fall I moderated a panel at BlogWorld Expo with DoSomething […]
