Fred Krupp is the CEO of the Environmental Defense Fund Recently, BusinessWeek published a slideshow of CEO’s who use Twitter, noting the dramatic rise of CEO’s who use Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and […]
Nonprofits
Change.org: Turning concern into action
Change.org: Helping you take action online from JD Lasica on Vimeo. One of the most impressive and influential sites in the causes space, Change.org, has really come into its own in the past six to eight months. The social enterprise is helping raise awareness about important social causes and empowering people to take action, chiefly […]
Helping nonprofits grapple with technology
Nonprofits + technology = NTEN from JD Lasica on Vimeo. Holly Ross, executive director of the Nonprofit Technology Network (NTEN), talks about the organization’s mission in helping nonprofits learning how to effectively use technology and social media. She talks about three new reports that should be of interest to nonprofits — including the just-released 2009 […]
How to get the most out of cause marketing
Scott Henderson (photo by Ms. Jen) I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if […]
Global Hug Tour
Global Hug Tour from JD Lasica on Vimeo. I love stories like this. In Chicago last weekend I met Gail Lynne Goodwin of Inspire Me Today, who told the Business School for Bloggers gathering about her new project: the Global Hug Tour. Gail and her husband Darryl — an ordinary couple from Boulder, Colo. — […]